The Kawaii Tweak Hazard Song

GATSBY PERFECT SKIN LOTION is a men’s skincare product. There is a strong perception in Japan that skincare is something only women do, and men’s cosmetics brands are flocking to create campaigns to build a culture of men’s skincare. It is in that context that GATSBY released a web video about “photo filter apps,” which is a highly relatable theme among our target demographic of men in their 20’s. The video got picked up by more than 50 media outlets, including television programs.