The Happiness List

In 2025, the World Happiness Report dropped Australia off the Top 10 Happiest Countries list to #11. We disagreed with that. So Australian Lamb did what it does every summer - made a big, bold cinematic ad. But this time, with a bone to pick. A 3-minute film showed stern ‘International Happiness Auditors’ everything Australia has to be happy about - endless coastlines, ancient cultures, calling strangers "mate" and lamb cutlets. The results? 37M total views. $105M in sales. And a response from the World Happiness Report...