The Farewell / Icnocuicatl

In 2020, people who lost a loved one found it impossible to say goodbye to them in person. For Day of the Dead 2020, Cerveza Victoria paid tribute to those people who left without saying goodbye with an Icnocuícatl (songs of one's own pain) – a millenary tradition of ancient Mexican cultures with which, through a poem, it was possible to say a final goodbye to the deceased.