Microplastic Journey

Despite tight regulations, the cosmetic and personal care industry is still a major contributor of microplastic to the environment. So, to highlight the ecosystems affected by microplastic (and promote Merck’s sustainable alternatives) Fork Unstable Media sent business audiences on a Microplastic Journey. The film follows a particle on a dizzying point-of-view trip to the human food chain, combining chaos and calm to tell a poignant, sensory story. The film invites viewers to take a test to reveal the number of particles they consume and produce daily. The film has amassed 18m views and over 100k completed tests.