Macmillan "Tender yet Tough"

Tender Yet Tough draws our attention and emotion back to the experiences of cancer patients, those it affects, and those that support them.

Awards

What did the judges have to say?

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

More winners

Other winners