Macmillan "Tender yet Tough"

Tender Yet Tough draws our attention and emotion back to the experiences of cancer patients, those it affects, and those that support them.

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What did the judges have to say?

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

Macmillan was my favourite, the edit was simple but so powerful. And I think as an overall campaign it really stood out against the other work.

The edit is simple yet perfect and evokes emotion.

Every time I watch it I get something new and I can't help but be pulled into that world and cry.

More winners

Other winners