The Empowerium

The Girls’ Network empowers disadvantaged girls by connecting them with mentors. They needed a campaign that could cut through in the busy Christmas period to drive donations. With no budget for media, it also had to earn attention. Charity donations were down in 2020. But online shopping was up. So Among Equals made The Empowerium – a mock online store designed to raise money. When users click ‘buy’ they get an error screen and ‘donate’ CTA. It’s witty, pun-filled satire, jam-packed with easter eggs.