The E-Commerce of Trust

More than 49 million Mexicans do not earn enough to feed their families. So they have to ask for small credits for food in neighborhood grocery stores with the promise to pay at the end of the month. This trust-based credit system has been the only financial support for millions of unbanked families for years. WeCapital, seeking financial inclusion in Mexico, created: The E-commerce of Trust, an online grocery store where you can buy food on credit like in the neighborhood grocery stores: without bank cards, without guarantors and with only one guarantee: trust.