The Dark Soul of the Party
The Dark Soul of the Party
Paketaxo Dark began with a TikTok video in which a fan mixed his own late-night snack. Instead of imitating the trend, the brand turned the idea into a real product and collaborated with its original creator throughout the launch. What started as user-generated content became a nationally distributed SKU, shifting influence from endorsement to creation.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Production Company
- Bitt Animation
- Primo Content Buenos Aires
- Entrant Company
- Don by Havas
- Advertising Agency
- Don by Havas
- Brand
- Paketaxo
- Client
- PepsiCo
- Content Creator
- Rolando Hervert
