The Ball of Yarn

For the launch of the 2022 FIFA World Cup, the sports betting operator Winamax decided to take the market by storm to stand out from the crowd. How? By not talking about football or the World Cup like other operators, but only about what drives the players: the instinctive desire to win. The Ball of Yarn is a film that illustrates this desire through a crazy chase between a crowd dressed in cat masks and a gigantic ball of red wool that runs down a city’s streets.