Tendril

We created Tendril to resonate with a younger generation of gardeners on multiple levels. From the functionality of the self-watering planter, to the aesthetic of the product, to the celebration of the relationship in plant care. Central to the brand world is the chosen illustration style and use of illustration in the brand system. The illustrator's watercolour based illustrations were inspired by the product itself, which provides optimal water to plants. The illustrations paired with charming verse brought an exuberant whimsical brand to life.