Tail Orchestra
Tail Orchestra
Real studies proved that dogs’ wagging tails can express exactly what they’re feeling, and we needed to take advantage of this, using those tails to create something that everyone can understand: music. We used the dogs' tails as the orchestra’s conductor baton and created the most unpredictable symphonies. The results proved that whenever a Pedigree Treat was shown to the dogs, they created and directed happier and higher songs than when they were presented with other stimuli.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Pedigree
- Advertising Agency
- BBDO New York
- BBDO
- Production Company
- Mars PetCare
- Client


