Stuffy Spots

Every winter, flu cases spike. So Naldecon turned a key symptom into media: the stuffy voice. “Stuffy Spots” was a Spotify collaboration with brands like Vanish and Olla, who recorded their usual ads with congested, flu-like voices. Scripts stayed the same, but delivery felt “sick.” Right after, Naldecon entered with a clear voice, highlighting flu symptoms and how to treat them. By transforming a symptom into storytelling, the campaign made the message more engaging and memorable.