Studio Museum in Harlem

We worked closely with the Studio Museum in Harlem to rebrand the cultural bellwether, developing a brand identity system that illuminates the Museum's vital mission as a nexus for artists of African descent. The new system is foregrounded in a custom typeface, Studio Museum Black. Inspired by the graphic use of typography within artworks in the Museum's permanent collection, the brand uses Studio Museum Black to communicate through a unique graphic vocabulary. As the Museum continues to grow, our aim was to create a unique and bold brand for the space where Black art lives.