1 in 3 students in Greece is a victim of bullying, yet 63% do not report it due to fear of retaliation. The Greek Ministry of Education aimed to inspire students to speak up and break the cycle of violence, encouraging them to file complaints on a new platform at stop-bullying.gov.gr. A poignant short film, presented by the Greek Prime Minister, became the top story on all TV news, went viral with over 5M organic views, and sparked national conversation, increasing complaints filed sevenfold.