Sport Your Period

To normalize periods in sports, we designed a simple decal to be worn by athletes during competitions to show the world that they’re on their period. Our unbranded decal bypassed sponsorship rules, creating a unique sponsorship across major professional leagues – making periods visible on the global stage. We’ve then invited athletes to publicly talk about their periods during the Olympics – hijacking the world’s biggest sporting event. By paying athletes to publicly talk about their periods, Knix became the first-ever sponsor of menstruating athletes.