Spice up your Valentine's Day

Le Chocolat des Français is a brand known for its creative, illustrated packaging. For Valentine's Day 2022, the brand created chocolate using ginger, which is considered an aphrodisiac, making it ideal for couples who have fallen into a routine. The brief was simple: create packaging and a campaign that is colourful, fun and sexy, so five packs were created, each with naughty visuals showing five different scenes of bored couples. To avoid censorship issues, the visuals used everyday objects that serve as innuendos when read with the line ‘Spice up your Valentine's Day’.