SleepyTV – Switch On To Switch Off

SleepyTV is a new health and wellbeing channel dedicated to helping tired viewers get to sleep. Created for the travel industry, the on-demand service is broadcast in-room or in-flight. It offers viewers a mix of guided meditation, yoga, breathwork, and traditional storytelling in environments where it can be hard to unwind. Designed to be experienced in motion, the logo mimics the blinking behaviour of sleep-heavy eyes. This simple gesture creates an immediate shorthand for the channel that’s both recognisable and relatable.