Sleep with Rain

Running a small business is hard. It’s full of challenges that keep owners and decision-makers up at night worried about many things, from inflation to connectivity. With small business enthusiasm at a 10-year low, AT&T Business did the unexpected: we reunited the group famous for being terrible at running a business and launched a new company with them. Because if we can help their dream of running a business come true, we can help anyone. While B2B campaigns are often unrealistically positive, we tapped into real business owners’ anxieties and transformed them into laughs and entertainment.