Skip the Drama with Cologuard

There’s drama when it comes to screening for colon cancer. But what if you can skip it— the anxiety, prep & lack of control? With a bombastic medieval king and rich housewives, Cologuard taps into popular culture with the launch of “Skip the Drama.” Each film and short video in this series dispels one aspect of the drama associated with colon cancer screening, and persuades a younger, screening-anxious crowd that they can screen drama-free with Cologuard.