Shupatto Official Site

Website visitors were able to watch the bags open up and fold away all by themselves with lifelike movement, as if they were pets. They were also able to expand and stow away the website’s user interface with ease—an experience that subconsciously conveyed the bags’ functionality. We applied this open-up-and-fold-away aesthetic throughout the website to give it thematic unity, as well as to solidify Shupatto’s new brand image.