Severance - The Cube

How do you create buzz for the second season of a show whose fanbase has pored over every frame of footage? Simple: You bring the show to life. To promote Severance Season 2, we placed the iconic Lumon Industries Macrodata Refinement office – and the show’s cast – inside a giant transparent glass cube... in the middle of Grand Central Terminal. As the cast performed mundane office tasks for three hours, superfans were rewarded with the ultimate fan service while the uninitiated were presented with a larger-than-life introduction to the show.