See It. Frank's It.

Fact: More food brands advertised in the 2024 Super Bowl than ever before. Fact: More snack food is collectively consumed on Super Bowl Sunday than any other day, including 14,500 tons of chips, 3.8 million pounds of popcorn and a whopping 1.3 BILLION chicken wings. Fact: Frank’s RedHot is the hot sauce that goes great on literally every food. Our brief was to leverage these facts into an idea as big as the game itself: We were going to put Frank’s RedHot on every food advertised in the Super Bowl in real-time — then eat them all in front of captive social audiences.