Search Black-owned

Search Black-owned

Covid-19 caused 41% of US Black-owned businesses to close in 2020, while Google Trends showed that searches for “Black-owned” skyrocketed by 600%. In short, people were looking to support Black-owned businesses, but lacked a way to find them. Google built a feature for businesses to identify as Black-owned, making this attribute searchable in Google Search and Maps. The campaign encourages everyone to “Search Black-Owned” by highlighting real businesses, and by using Black influencers to showcase their favorite hometown spots. Since launch, over 86,000 businesses have identified as Black-owned.

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- Google
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What did the judges have to say?

D&AD Jury

This was a very important piece of work that made a real impact to people's businesses and lives. The simplicity of its execution cleverly takes away the mammoth technical undertaking in the back end to make this happen - creatively well crafted and executed to perfection.

Noah Khan
Regional President of Digital & Innovation CEEMEA
TBWA\

This was a very important piece of work that made a real impact to people's businesses and lives. The simplicity of its execution cleverly takes away the mammoth technical undertaking in the back end to make this happen - creatively well crafted and executed to perfection.

Noah Khan
Regional President of Digital & Innovation CEEMEA
TBWA\

This was a very important piece of work that made a real impact to people's businesses and lives. The simplicity of its execution cleverly takes away the mammoth technical undertaking in the back end to make this happen - creatively well crafted and executed to perfection.

Noah Khan
Regional President of Digital & Innovation CEEMEA
TBWA\

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Search Black-owned