Schwein Gehabt - Horror Game by Sparkasse

Schwein Gehabt - Horror Game by Sparkasse

A crazy girl with an insatiable lust for new toys, armed with a massive hammer, relentlessly hunting down the sweetest of piggy banks. No, not the next Hollywood horror blockbuster, but the making of the Sparkasse, Europe’s largest banking network, redefining branded entertainment with a fully-fledged video game, rated 16+, in Fortnite. Because how else do you surprise young people, saturated by advertising, and convince them that finance and saving money really aren’t that scary?


Awards


Yellow and Black D&AD Pencils

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Details

Credits

  • Design Agency
    • Beyond Creative
  • Client
    • Deutscher Sparkassen- und Giroverband (DSGV)
  • Production Company
    • German Wahnsinn
    • Passion Pictures
  • Entrant Company
    • Jung von Matt
  • Advertising Agency
    • Jung von Matt
  • Brand
    • Sparkasse