Schwein Gehabt - Horror Game by Sparkasse

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Schwein Gehabt - Horror Game by Sparkasse

A crazy girl with an insatiable lust for new toys, armed with a massive hammer, relentlessly hunting down the sweetest of piggy banks. No, not the next Hollywood horror blockbuster, but the making of the Sparkasse, Europe’s largest banking network, redefining branded entertainment with a fully-fledged video game, rated 16+, in Fortnite. Because how else do you surprise young people, saturated by advertising, and convince them that finance and saving money really aren’t that scary?


Awards


Details

Credits

  • Entrant Company
    • Jung von Matt
  • Advertising Agency
    • Jung von Matt
  • Design Agency
    • Beyond Creative
  • Production Company
    • German Wahnsinn
    • Passion Pictures
  • Client
    • Deutscher Sparkassen- und Giroverband (DSGV)
  • Brand
    • Sparkasse