School Night

School Night

The film is set to an iconic dance song Insomnia, by Faithless. It shows children causing chaos at bedtime in homes all over the country. It transitions into a montage of children/teens determined to ignore their families or anyone trying to tell them that it is bed time. The film then shows how harmony can be restored by the parents using their phones to turn off their kids devices and getting them to go to bed.

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Details

Categories
- Direction
- Sound Design & Use of Music
Countries
- United Kingdom
- United States of America
Year
- 2024

Credits

Entrant Company
- Saatchi & Saatchi London
- Love Song UK
Brand
- EE
Advertising Agency
- Saatchi & Saatchi London
Production Company
- Love Song UK
Client
- EE
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What did the judges have to say?

D&AD Jury

I think it's interesting to highlight the most-debated work in the Jury room, as it doesn't always end up with an award. But it should be highlighted as it was so heavily discussed, which clearly means it was a strong piece of work. I felt that the camera work added to the chaos of the children's performances and the overall message.

Rebecca Skinner
Managing director - owner
Superprimefilms

I think it's interesting to highlight the most-debated work in the Jury room, as it doesn't always end up with an award. But it should be highlighted as it was so heavily discussed, which clearly means it was a strong piece of work. I felt that the camera work added to the chaos of the children's performances and the overall message.

Rebecca Skinner
Managing director - owner
Superprimefilms

I think it's interesting to highlight the most-debated work in the Jury room, as it doesn't always end up with an award. But it should be highlighted as it was so heavily discussed, which clearly means it was a strong piece of work. I felt that the camera work added to the chaos of the children's performances and the overall message.

Rebecca Skinner
Managing director - owner
Superprimefilms

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School Night

School Night

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Details

Credits

D&AD Jury

Direction

Sound Design & Use of Music