Sign in

Basket

Content warning

Some of the archive content you are about to access might be of a sensitive nature. Please confirm your age below.

I am under 18

Saltanat Light

Saltanat Light

Saltanat Light - real-time AI project shining a spotlight on faded domestic violence issue in Kazakhstan. It transforms raw news, verified social media, and crisis center data into the alarm system reflecting domestic violence statistics in real time. Powered by a custom AI parser and localized language neural network, it turns every verified report into the immediate visual alert across a historic neon sign and 100+ digital billboards. By linking live data to physical and digital spaces, it reignited public awareness of domestic violence.


Awards


two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

Explore

Details

Credits

  • Client
    • Citix
  • Brand
    • Citix
  • Advertising Agency
    • GForce Grey
  • Design Agency
    • GForce Grey
  • Entrant Company
    • GForce Grey
  • Production Company
    • GForce Grey