Runner 321

People with Down syndrome stand to reap significant benefits from participation in exercise, but they don’t see themselves represented in sport. Introducing Runner 321, the movement led by adidas, that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. Not only did we spark a global movement toward inclusion, but we successfully contracted all six of the world’s major marathons to reserve Bib 321 for a neurodivergent athlete, even though four of them are sponsored by our largest competitors.