Revenge Font

Our office is in the heart of East London, home to London’s most impressive street art. So when our building got tagged, we hoped the graffiti gods had given us something good. They had not. Some artists had scrawled their names in giant messy letters. To get revenge, we created a font from the graffiti. We put it online and directed people to download it with a 9-metre banner over the canal. All profits went to nearby charity Bow Arts, inspiring the next generation of local artists to give us better graffiti. Our local tale of revenge generated 250k+ impressions in over 8 countries.