Recruitment Race

In 2025, Renault sought to address a critical talent shortage in after-sales services by engaging the gaming community. The Recruitment Race campaign targeted players of Forza (Horizon and Motorsport), the most-played sim racing game, where knowledge of mechanics is essential. The campaign invited players to turn their in-game car into a real résumé that could lead to a future career in automotive mechanics. By connecting gaming passion to real careers opportunities, Renault transformed recruitment into an engaging, cultural experience.