RCA Records

RCA wanted to evolve from a one-dimensional record label into a conduit for global cultural transformation. Josephmark was tasked with reinvigorating its brand strategy, identity, and narrative to help RCA take on the next 100 years of artistry. The result is a pioneering, defiant, and passionate brand that feels experimental, eclectic, dynamic, and interactive. It's a brand that speaks to and reflects the diverse artists of the future and lives proudly in the cultural zeitgeist. The idea is to make fans love the RCA brand just as much as they love the artists.