RAFRA

Skincare brand RAFRA is known for its signature orange scent, which helped to inform its new branding. An orange tree was created in the first instance, featuring minimal, oval-shaped oranges with branches and leaves, which were delicately drawn with watercolours. The motif was used across design deliverables and shop fronts. The brand usually advocates a ‘less is more’ approach in terms of ingredients and process, however the design veers away from minimalism, instead emphasising the feeling and effects of its skincare.