Pass It On

Pass It On is made to engage voters in the European Elections 2024. We tap into our collective past, present, and future through the intimate relationship between grandparents and grandchildren. Elders and grandchildren from all 27 EU states participated. And as a viewer you become a secondary addressee to the advice passed from grandparents to their grandchildren. The shortform documentary captured hearts and made PR all over Europe. 2/3 completed their view. 48% talked about the campaign with relatives and friends. 45% higher voting turnout for those who recall the campaign (20 %points)