Paris Paralympics 2024: Considering What?
Paris Paralympics 2024: Considering What?
Despite Channel 4 repositioning the Paralympic Games as an elite sporting event, research told us nearly 60% of people watch it to see athletes “overcoming their disabilities” – a problematic and patronising attitude. We wanted to challenge this perspective.
Awards
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- 4creative
- Biscuit Filmworks LA
- Factory Studios
- Work Editorial London
- SIREN
- Brand
- Channel 4
- Advertising Agency
- 4creative
- Purple Goat
- Design Agency
- Curious Productions
- Production Company
- Client
