Pamperszzz

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Pamperszzz

Huge posters showing close‑ups of babies sleeping, with the altered Pampers logo ending in ZZZZs and the promise of better sleep. Shot up close, the work focuses on tiny, intimate sleep details, a bit of dribble, a squashed mouth, perfect lashes. You can almost hear the soft snores and peaceful grunts.


Awards

  • D&AD GRAPHITE pencil

Details

Credits

  • Entrant Company
    • PG One London
  • Advertising Agency
    • PG One London
  • Design Agency
    • PG One London
  • Production Company
    • PG One London
  • Client
    • Proctor & Gamble
  • Brand
    • Pampers