Pack Attack

To prove cats can't resist Temptations, adam&eveDDB introduced 15 cats to a whole box of the treats. The result was beautifully destroyed packs that were shot and turned into a poster campaign that tells a simple story of product irresistibility. An online film showed how the posters were created, with ravenous cats ripping the packs apart. adam&eveDDB invited people to share their own ravaged packs using #packattack, creating a fully integrated campaign.