Own It

The world of luxury watches is all about celebrity wrists. But Hublot has proudly never played by the category rules. For the 20th anniversary of Hublot's most rebellious watch, the Big Bang, we dared to sign a celebrity who doesn't even have a wrist. Choupette. The famous heiress of Karl Lagerfeld's fortune, including his iconic Hublot Big Bang. Instead of the traditional polished approach most luxury brands take, we paired high-fashion aesthetics with social media cat-core chaos and let Choupette do what cats do best online.