OreoCodes

OREOCODES is a mobile-led experience that brings together one of the most iconic duos of all time (Oreos & Milk) in a unique and innovative way. As it plays with the striking similarity between barcodes and stacks of OREOs. By turning every mobile into an barcode/oreocode reader, people were able to get discounted OREOs directly from a milk pack, turning every milk in America (including milk alternatives like oat and almond) into an OREOs experience with thousands of offers available for people to order some cookies. With OREOCODES every milk pack is practically and OREO shop.