Norwich Castle

The iconic physical form of Norwich Castle resembles a cube – instantly recognisable and memorable. We crafted an uncompromisingly simple mark. In isolation, the core brand logo is understated and intentionally unembellished. The precise geometry of the logo directly informs a functional (nine column) grid system – referencing the number of merlons on each aspect of the castle. The entire design system is modular, formed by squares which in turn provide a simple, easy-to-use and coherent design system. Thanks to the daring simplicity of the logo, the brand collateral designs itself!