NL Branding

Simplicity, clarity and power. The new design draws on a well-known trinity: the colour orange, the tulip, and the NL acronym. All three are quintessentially Dutch, evoking an image that international audiences can recognise, while expressing qualities close to the hearts of the Dutch people. Based on the typeface Nitti Grotesk (created by independent Dutch type foundry Bold Monday), the NL logo – with its subtle reference to tulip petals – and accompanying logotype express a modern attitude, whilst communicating the message with absolute clarity.