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Enjoy Before Returning

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Enjoy Before Returning

 For the launch of the FW19 collection, Diesel embraced the act of wardrobing – buying, wearing and returning clothes for a full refund – as something normal. It turned the return policy into the central part of a global campaign and encouraged people to enjoy before returning.

D&AD pencils

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

What did the judges have to say?

D&AD Jury

Hands down one of my favourite pieces of work was Enjoy Before Returning.

  • Paul Chan

  • Chief Creative Officer

  • Cheil Hong Kong

So on brand, courageous, and fashionable.

  • Joseph Dubruque

  • Associate Creative Director

  • McCann Paris

More winners

Experiential: Activation & Participation

Other winners

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