New York Botanical Garden

People know the New York Botanical Garden as a place of beauty, a local treasure since 1891. But it’s also a global institution of academic, horticultural and botanical action. With new leadership and a plan to expand its global impact while deepening the connection to its Bronx home, NYBG needed a brand to capture its totality – positioning it to play an impactful role in the “dual climate and biodiversity crises” affecting our planet, plants, and people. The evolved brand unites a New York spirit with the nature that defines the Garden itself and the work NYBG does as an organization.