Never Over

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Never Over

The Idea: Never Over Progress doesn’t happen in a moment. It happens through method. In sport, progress is built through repetition, failure, adjustment and discipline. The same is true in medicine. How medicine is made, and how people fight for their health. It’s grueling and never ending. Yet no matter how far we’ve come, we can always get better, because health is never over.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • Wieden+Kennedy Portland
  • Advertising Agency
    • Wieden+Kennedy Portland
  • Production Company
    • Emilie Muller Production
    • Furlined Santa Monica
  • Client
    • Eli Lilly & Company
  • Brand
    • Eli Lilly & Company