Mustard x Mustard

When people think of Heinz, they think of ketchup. To flip the script, and make Heinz Mustard the star of the show, we collaborated with the biggest ‘Mustard’ on earth — DJ Mustard— for a campaign that put our Mustard on the map. By listening to culture instead of chasing it, Heinz Mustard became the biggest name in the condiment game.