Milk Manga

In Gifu Prefecture in Japan, home to Seki Milk, most children weren’t drinking enough milk, and were missing out on much of the essential nutrition they needed as a result. So Seki created Milk Manga, which tapped into children’s obsession with manga stories. The stories were illustrated by a renowned manga artist and printed in white ink onto the milk bottles. As they drank the milk, the manga stories would be revealed. After the illustrated bottles were introduced, 95% of the children were finishing it all, getting all the nutrition Seki had to offer.