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McDonald's - Imaginary Iggy

McDonald's - Imaginary Iggy

The 2021 festive campaign for McDonald's revolved around an unforgettable character, Iggy, who took audiences on an emotional rollercoaster thanks to the charming animation style.


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  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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