MATSU-CHA

MATSU-CHA is a Japanese-owned speciality teahouse rethinking how Japanese tea is presented in Europe through contemporary cultural references. Bold black silhouette illustrations with hand-drawn elements are used across products. The images are symbolic and mysterious, placed prominently on the front to spark curiosity and invite closer engagement. For the signature matcha range, blends are represented by illustrated Shinshi, animals believed to act as mediators at Japanese shrines. The illustrations give each blend a distinct character and form a recognisable visual language across formats.