Malteser 'Typo Crash' Campaign

Every ninth traffic fatality is caused by drink driving. A high number of accidents are caused by teenagers driving while under the influence of alcohol; many of these lead to serious injuries or death. The Malteser Ambulance Service Frankfurt wanted us to find a way to make a strong and striking appeal to these youngsters and generate public awareness of this issue. We confronted them with the dramatic consequences of drink driving by using the typographic language of their favourite drinks.