D&AD Membership Posters (Join/Join in)

The posters formed part of a family of membership material for D&AD that included postcards and leaflets. These were sent to potential members and lapsed members (both individuals and companies), to get them to ‘join’, as well as to existing members, to encourage them to get more involved – ‘join in’. The solution had to be simple and direct to appeal to those audiences who hadn’t previously heard about D&AD.