Lululemon Team Canada

All eyes were on Canada at the 2022 Winter Olympics, and lululemon had a chance to make a statement about Canadian identity. It wasn’t enough to just dress Team Canada’s Paralympians and Olympians – it was time to reintroduce Canada to the world, not as the quiet, unassuming country everybody expects, but as a force to be reckoned with. Feel Canada allowed Canada to speak for itself through a soundscape made up of found recordings of iconic Canadian voices, including David Suzuki, Catherine O’Hara, Kardinal Offishall, k.d. lang, Sarah Polley, Susan Aglukark, Mustafa Ahmed and Leonard Cohen.