Loving The Night 1

Brief: Make people feel that McDonald’s 24 hours service is a part of their night and not just a fast food joint. Solution & Cultural Context: They say Bangkok comes alive at night. It has everything for everyone. And in all this McDonald’s is more than a fast food joint. It is the place to wind down, chill, hang out with friends, take a break or even a sanctuary for the creatures of the night or the graveyard shift workers. So when the sun goes down and the lights come on McDonald’s doors are open and ready to welcome everyone through the night. Location & Scale: McDonald's shop in Thailand Insights: -